Our messaging map organizes key messages into a hierarchy to ensure that our communications are clear, consistent and compelling. On a relentless pursuit to improve our world. Tackles the most pressing issues of our time,īy inspiring those who will lead, discover, and serve Our brand positioning must answer four important questions in one succinct statement. They may be adapted-or even ignored-when necessary for clarity, accuracy and precision. ![]() The Institutional Style Guide, also known as the UGA Editorial Style Guide, is intended to help achieve consistency, but style can always change with usage or context. If you are writing a news release about the university, let AP be your guide.įor marketing, more formal, literary, or academic writing, the Chicago Manual of Style is standard. The Division of Marketing & Communications uses the Associated Press Stylebook as a guide for journalistic copy.
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